Top 10 Strategies to Grow your Facebook Followers
As you know, having more followers on Facebook means that more people will see your content and engage them. If you have a business, you will promote your products or services to more people, which can lead to the prosperity of your business.
Almost all people who work professionally on Facebook have asked themselves this question once: How can I increase the number of my Facebook followers?
If you are looking for strategies to grow your Facebook followers, you are in the right place. This article will discuss the best ways to increase Facebook followers.
Note: You cannot follow personal profiles on Facebook; you can only add them as friends. So, first of all, ensure you have a Facebook page or that your profile is in professional mode.
If you have never created a Facebook page, read the article How to create a Facebook business page to learn how to create it. Also, if you want to change your profile to professional mode, go to Announcing the global expansion of professional mode.
1. Know and understand your target audience
One of the key strategies to get more followers is knowing your audience and understanding their needs. Therefore, by knowing your target audience and their needs, you can produce content that they like and meet their needs. For example, if teenagers are your target audience, humorous, fun and engaging content using colloquial language and GIF images can be effective.
Producing content tailored to the target audience’s needs can help grow your followers a lot. When they see your content, their needs will be fulfilled, and they will follow your page so they don’t miss the content you publish later.
2. Post at the best time
The more your post is seen, the more people it engages, which increases the engagement rate. Facebook algorithms monitor the engagement rate of your content; if it is high, it will show it to more users.
Posting on Facebook at times when most of your audience is online can help your post get more visibility. Here are the best times to post on Facebook:
Mondays: from 9 am to 12 noon
Tuesdays: from 9 am to 2 pm and 5 to 6 pm
Wednesdays: from 9 am to 3 pm and 5 to 6 pm
Thursdays: from 8 am to 2 pm and 5 to 6 pm
Fridays: from 9 to 11 am
Saturdays: at 10 am
Sundays: at 10 and 11 am
Read the best time to post on Facebook for more information about this.
3. Post consistently
Posting content consistently is recommended for all social networks, as they reward content creators who are highly active and post consistently. When you post continuously on Facebook, you have sent an important signal to Facebook’s algorithms. This signal means that your page has high activity, and as a bonus, its content should be shown to more audiences.
If posting on Facebook every day is impossible for you, you can dedicate one to three days of the week to content creation and then schedule the posts. For example, create content on Saturdays and Sundays and schedule them for the days of the week. For more information, read the How to Schedule a Post on Facebook.
4. Test different types of content
In addition to knowing your target audience and their needs, which can help grow your Facebook page followers, you should know what content format they are most interested in.
You should try different content formats to determine which gets more likes and shares. For example, you may find that audience engagement with the Reels you post is higher than with videos.
5. Engage with your audience
Keeping current followers is as important as getting new followers. You may gain 100 new followers and lose 50 followers per day, which can affect the growth of your followers. So, to keep existing followers, you need to engage with them, reply to their comments, like their comments, and reply to their messages. By doing this, you show them that they are important to you and that you are interested in what they say.
6. Hold contests and give gifts
Holding contests and awards is a low-cost and effective way to attract the audience’s attention and get new followers for your Facebook page. Participating in competitions and winning prizes is attractive and tempting for people. They follow your page to participate in the contest or your next contests.
It is essential to clearly define the rules of the competition and follow their correct implementation. To foster participation, make rules that encourage people to participate. For example, ask them to tag their friends in your post or story your post.
7. Cooperate with influencers or other brands
Influencers usually have many followers who can have a lot of influence on them. Working with influencers can help increase your brand awareness and, as a result, get new followers for your Facebook page. Remember that working with influencers may not always be effective because you may not get the desired outcome for what you pay them. However, working with influencers usually brings positive results and is worth the risk.
On the other hand, you can cooperate with other brands that work in your field of activity. This cooperation can be through joint content production or mutual promotion.
8. Place the link and content of your Facebook page on your website
If you have a website for your business, put your Facebook page link on it. By doing this, your visitors can access your Facebook page and possibly follow it.
You can also embed the content you publish on your Facebook page on your website. By doing this, in addition to showing your more social side to your website visitors, you encourage them to visit and follow your Facebook page. Read How to Embed Facebook Posts / Live Videos / Buttons on the website for more information.
9. Join Facebook groups
There are many different groups on Facebook that focus on certain topics. Find Facebook groups related to your field of activity, join them, and then publish your Facebook page’s content on these groups. By doing this, you can give the members of these groups a chance to discover your page.
10. Use Facebook ads
Facebook ads are a great way to increase your page followers. This platform will show your ad to users most likely to be interested in it. Also, this platform allows you to target your audience based on specific criteria such as age, location, gender, or occupation.
The system allows you to set a goal for each ad, so if your goal is to get new followers, it’s better to choose brand awareness or engagement as your ad goal.
